Background

It is nowadays well known that a high intake of fruit and vegetables (F&V) promotes health and contributes to prevention of chronic disease. We also know that the level of consumption of F&V in Europe is highly variable and that the level of consumption by no means reaches the recommended level. This project focuses on F&V intake of children and their parents in ten European countries, what affects the consumption and how to increase consumption. The project especially contributes to exchange of best practice in fruit and vegetable promotion. It will furthermore investigate the determinants of F&V intake from gender, cultural, educational and socio-economical perspective and investigate effective communication and promotion strategies. The project will build on recent experience from the Pro Children project, which was funded by DG RESEARCH and finalized in 2006.