PRO GREENS

– promotion of fruit and vegetable consumption among schoolchildren in Europe

Recent research has demonstrated the health benefits of eating a diet rich in vegetables and fruit. We know that in Europe, children’s consumption of fruit and vegetables is far below the current recommendations. There is a concern that both the amount and variation of fruit and vegetables may be on the decline. Thus, the main objective of this project is to assess the current intake and to develop effective strategies to promote consumption of fruit and vegetables in school children across Europe. The main target group is 11-year old children.

The PRO GREENS project is a health promotion project funded by the Health and Consumer Protection Directorate General (DG SANCO) of the European Commission. Twelve partners from eleven countries collaborate in this project, which runs from August 2008 through July 2011. The PRO GREENS project is a follow up of the Pro Children project, which was funded by the EU’s 5th framework programme on research and supported by the World Health Organisation.

Project coordination: Karolinska Institutet, Huddinge, Sweden